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It's not always double the price, it really depends on what you're buying and which brand you pick. I think it's worth it at least for stuff you use all the time and that lasts - sure, you pay more upfront but you're not replacing it every two years. For other things, like throwaway clothing, I get why people don't want to spend that much. In the end it's a trade-off between what you can afford and what you believe in, nothing dramatic about it.
It really depends on how long you keep things. If you buy a sustainable t-shirt at double the price and throw it out after a year because you're bored with it, you've just spent more money. But if it's stuff you actually use for years - shoes, backpack, jeans - then the math changes. Divide the cost by the months you use it and often the monthly price becomes competitive or even lower than buying the cheap version three times over.
The real problem is that a lot of "sustainable" brands are just pure greenwashing. They cost double but aren't really that different from regular ones, or the environmental improvement is minimal. Before you open your wallet, actually check where they produce, who they work with, how they treat workers. Some of the bigger companies have been caught lying in their marketing. Better to spend some time researching than throw money at a label.
Then there's the factor of what's actually important to you. If you buy sustainable for everything - fashion, food, personal care, household cleaning - it becomes a luxury. Prioritize: maybe start with the stuff you keep the longest or that has the biggest impact. No need to guilt yourself if you can't afford to go fully organic for everything, it's already something to make conscious choices in a few areas.
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