Check out reviews on reputable sites like Yandex.Market, Avito, or specialized electronics resources - people there write about how TVs hold up after half a year or a year of use. Ratings are often sponsored by brands or just made up, but real customer reviews give you a much more honest picture 😊 Pay attention to the number of complaints about breakdowns, not the fancy specs in the description.
For budget options, the Koreans - Samsung, LG - are the most reliable. They cost more than Chinese brands, but they actually break down less often. If you're really short on cash, Philips and Hisense are decent choices too, though there's more variation in quality there. Look at the control panel in the store itself, the buttons, how everything's put together - if you can already see gaps and loose parts from a distance, reliability's probably not great.
Before you buy, check out forums where people share their experience with specific models - they often mention when quality took a dive or which series is just defective. And definitely check the warranty, because even a good brand can let you down 🛡️