Sheep's wool is totally DIY-able if you've got basic handyman skills - it's forgiving stuff and doesn't require special equipment like rockwool sometimes does. Where people trip up though is thinking moisture management is optional; you really need a vapor barrier setup that works with how sheep's wool breathes differently than synthetic stuff, or you'll end up with damp issues down the line. Cost-wise you're probably looking at 30-50% more upfront compared to rockwool, but the longevity and environmental angle appeal to a lot of cottage folks. Are you looking at batting or loose fill, and what's your wall situation like - that matters for the moisture strategy?