Cheap tires vs name brand - does it really matter?

Check the tread depth and safety ratings first - that matters way more than the brand name itself. Cheap tires can be fine if they're from a decent manufacturer and actually meet safety standards, but the really budget stuff sometimes cuts corners on rubber compound or sidewall strength, which shows up when you're braking hard or hitting potholes. Name brands usually have better longevity and grip in wet conditions, but you're often paying for the logo too. If you're on a tight budget, go middle-of-the-road rather than rock-bottom - you'll save money long-term since decent tires last longer.