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Start by calculating your actual costs (transport, materials, time) and add a margin for yourself, then check the local prices to see where you stand. Most people starting out undervalue themselves because they're scared, but your first clients won't judge you on price if you're doing good work. Go with a mid-range rate to begin with - not the cheapest but not the most expensive either - and adjust after a few months once you've got a better sense of your productivity and what the demand is like around you.

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