For it to turn out right, you need something like a cup of dried hibiscus flowers per liter of water, but honestly the amount really depends on how strong you like it. What's key is letting the flowers steep in hot water for about 10-15 minutes, no more, because if you leave them too long it gets bitter. The intense red color comes more from the quality of the flowers you buy than from any magic with proportions - if you get good-quality flowers, it'll come out well. For sugar, I'd say start with half a cup per liter and then adjust to taste; most people add less than you'd think.
The trick that works is making a concentrated infusion first: you put the flowers in hot water, wait those 10-15 minutes, strain it well and that's it. Then you mix that liquid with cold water (or even with ice if you want) to reach the volume you need, and only then add the sugar. That way you control the flavor and sweetness better without overdoing it. Some people add a bit of lemon at the end, which gives it a fresh kick and helps the color look more vibrant. Try it once and you'll get the hang of it quick - it's not rocket science, it's more about trying and adjusting based on what you get.