Decent thermal insulation + smart solar orientation + natural ventilation really do make a difference in your electricity bill, that's a fact. Now, how much you actually save varies quite a lot depending on your region's climate and how the house was actually built (because not every house they sell as "bioclimatic" is really that optimized). Around 20-30% savings is realistic in many cases, but some people see less depending on the specific design.
The problem is the extra cost. Usually construction ends up 5 to 15% more expensive, depending on how many bioclimatic features they threw in. If the house costs €300k, that can be €15k to €45k extra. Then you've got to do the math: if you save €500/year on energy, it takes you 30-90 years to recover the investment. Sure, the house is more pleasant to live in (fewer drafts, better temperature) and its value goes up more when you sell it, but that's a benefit you don't see right away.
Personally, my take is it's worth it if: a) you plan to stay there for many years, b) your region has harsh summers/winters, c) the extra cost doesn't squeeze your budget. If you're moving in 5-10 years or already have low energy bills (well-insulated house, mild climate area), maybe it's money wasted. But if you're choosing between two projects and the price difference isn't huge, the bioclimatic option comes out ahead in the long run.