The main thing people miss is that you really need to be looking in the right direction at the right time - these clouds are only visible when the sun is positioned behind you and fairly low in the sky, usually within a couple hours of sunrise or sunset. If you're staring at them head-on or with the sun in front of you, you'll just see a regular cloud, even if the optical conditions are perfect. The color shift happens because water droplets of nearly uniform size scatter different wavelengths of light at slightly different angles, and that angular sweet spot is incredibly narrow. So if you've spotted one, you've basically caught a pretty specific alignment of sun position, cloud altitude, and droplet uniformity all lining up - worth the stare!