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The key thing is how much light your living room actually gets. In my case, here's what happened: I thought light gray would be perfect at first, but after a week with sample wallpapers, I noticed that in winter it looks kind of greenish when the sun is lower. Beige turned out to be the better choice because it stays warmer and doesn't shift so much depending on the time of day.
If you're facing north or don't have much natural light, I'd honestly lean more toward beige - it makes the room feel friendlier. Gray needs a lot of diffuse or harsh light, otherwise it quickly looks dirty or depressing. Also check out what furniture and textiles you have; cool gray works better with a modern setup, beige harmonizes with a mixed or more classic style.
A good trick: manufacturers often offer free color samples (not just small cans, but also as wall sections you can stick on), which you can play around with. It takes a while, sure, but it's worth it because you actually get to see how it looks in the morning, afternoon, and evening - not just when you're shopping at the hardware store under artificial lighting.
The best thing to do is test both colors on your wall over several days. Buy two small cans and paint a section of each - at least A4-size - in different spots in your living room. This matters because the lighting changes throughout the day and that really affects how a color looks. In the morning, midday, and evening, a wall color can look completely different.
Light gray looks more modern and somewhat cooler; it works well if you have a lot of natural light and don't want the room to feel too sterile. Beige is warmer, cozier, and also forgives small scratches or dirt marks better - you won't notice them as quickly. If your living room is on the darker side, I'd lean toward the lighter gray, because beige in dark rooms can quickly look yellowish and a bit musty.
In the end, it also depends on what furniture and décor you have. With a modern, clean style, gray fits better; with more classic or cozy interiors, beige is the better choice. Don't let yourself be rushed into a quick decision - once you live with the color samples for a few days, you'll quickly get a feel for what works better.
Don't buy the big can right away - paint samples are deceptive because gray and beige look completely different depending on the time of day and artificial light. Photograph both test patches with your phone with flash and without, then you'll immediately see which color doesn't look depressing in your home.
Gray comes across as depressing with low natural light, whereas beige feels warm and makes the room cozier - though you really only notice that once you've lived with it for a few weeks. In my home, I initially had light gray in the living room, and especially during the winter months the space felt really gloomy to me until I repainted it.
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