Graphene has indeed been studied by scientists for a long time, but there's a huge gap between the lab and mass production. In experiments, the material works wonders: it conducts electricity better, charges faster, holds a charge longer. The problem is that when you move to real production, everything becomes more complicated: you need to figure out how to produce it cheaply and in large quantities, integrate it into existing manufacturing processes, and test its durability and safety. Plus, graphene batteries require redesigning the entire smartphone structure - that's a major investment for manufacturers.
Add economics to the mix: smartphones already sell well without a revolution in batteries, so there's no rush. Companies prefer to invest in proven technologies - like optimizing regular lithium-ion batteries, improving processors that consume less power. Marketing plays a role here, but not the main one: graphene batteries simply remain an expensive and unstable technology for mass-market devices, not a ready-made solution.
They might still show up in the next generations of gadgets, when the technology matures and becomes price-competitive. But for now, news headlines are getting ahead of reality by a few years.