It's not just an aesthetic thing, there are practical aspects people often overlook too. Raw concrete doesn't trap dust as much as you'd think (depends on the finish), it naturally regulates humidity better than standard paint, and honestly it absorbs odors way better. For an apartment where you don't want to smell your fridge or your kitchen, that's not negligible. But yeah, it's trendy and a lot of people do it for the industrial design vibe, gotta be honest about that.
When it comes to maintenance, that's where it gets less glamorous. You gotta apply a waterproofing and stain-resistant treatment before you use it, otherwise every little thing shows (spilled coffee, fingerprints). After that it's just lukewarm water and neutral soap generally, but if you mess up you can't just wipe it away like with paint that you can easily repaint. How it ages really depends on the treatment: if you take care of it, it can develop a nice patina charm, if you neglect it it's just dirty and stained.
Before you go for it, try to see different finishes (polished raw, brushed raw) because it's really not the same day-to-day. And make sure your heating/AC is working properly, because concrete doesn't like extreme humidity swings. It's doable for a renovation, but you really shouldn't go into it blind.