So, I went to the Cineplex near my place in Milan on Friday night and they charged me 12 euros per ticket. That seems like crazy money compared to when I was a kid. Does it depend on the type of theater, the city, the screen size? Or has everything just gotten more expensive across the board in recent years?
I've been in the same situation and it really hurt my wallet! Yeah, it depends on everything you mentioned - an IMAX megascreen or Dolby costs more than a regular theater, and Milan is expensive on its own, but the truth is prices have gone up everywhere in recent years. Cinemas had to raise ticket prices to cover inflation and the loss of viewers to streaming, so unfortunately it's not just a local thing but a general phenomenon affecting pretty much all chains. If you want to save money, check if there's a cinema discount day on Wednesdays, or try independent theaters - sometimes they have more reasonable prices!
In Milan the prices are really high, and yeah it's true that premium theaters cost more than regular ones, but what nobody mentions is that a lot of cinemas have added hidden costs - like a "surcharge" for certain showtimes or for booking online instead of at the box office. But the big price jump is actually general over the past few years, blame inflation and the fact that theaters have to maintain expensive technology, so it's not just your impression.
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