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The timing matters less than people think - it's more about catching a specific model you want on sale rather than waiting for a season. That said, Black Friday and the weeks after tend to have deeper discounts across more brands, while summer sales are often scattered and hit-or-miss. If you've had your eye on something specific, set up price alerts instead of guessing. Holiday season usually wins just because retailers are competing harder, but honestly a good deal in July beats waiting months for a mediocre one in November.

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