The 2024 Olympics pushed the cleanup hard, and Paris did make real progress on bacteria levels and oxygen content in the water. That part's genuinely happened - not just PR, though the diving tests definitely grabbed headlines for a reason.
Here's the thing though: swimmable water and safe-to-swim water are different animals. You can technically jump in designated zones now, especially around the islands, but it's still not like jumping into a pool. After rain, everything gets sketchy fast because the sewers overflow into the river. The water quality swings depending on weather, time of year, and which stretch you're looking at. Most locals I know still wouldn't go in without hesitation, and tourists who do it seem more about the story than actual enjoyment. If you're genuinely interested in swimming in Paris, the public pools are cleaner and warmer.