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Bleu de Chanel is definitely pricey, but there are tons of alternatives that nail that fresh and sophisticated vibe without breaking the bank! Sauvage (Dior) is the most obvious one and it's in the same price range, but if you want something cheaper, Acqua di Gio (Giorgio Armani) or even L'Homme (Prada) usually go for less depending on where you shop. There are also options from more affordable brands like Nautica Voyage, Lacoste, or even some from O Boticário that have that same aquatic and clean touch!
If you really want to save money without sacrificing quality, try testing some fragrances in stores before buying. A lot of people don't know you can ask for free samples at places like Sephora or Douglas - it's literally a tiny bottle that lasts a few days. That way you see if the fragrance actually appeals to you before dropping 60-80 euros on a full bottle.
For genuinely cheaper alternatives, there are decent supermarket brands like Paco Rabanne Invictus (it's cheaper than Bleu) or you could take a chance on brands like Zara Fragrance and Decathlon - they don't have the same sophistication, but some of their fresh, blue fragrances come close and cost around 15-25 euros. Another thing that works well is buying on eBay or second-hand marketplaces, you know? There are always testers and bottles that were opened not too long ago that people sell for half the price.
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