The key here is targeting people who have the biological markers of Alzheimer's (like amyloid buildup in the brain) but haven't developed cognitive symptoms yet. This approach, called prevention or preclinical intervention, is genuinely different from treating someone who's already experiencing memory loss or confusion. If a drug can stop or slow disease progression before symptoms show up, you're potentially preventing years of decline rather than just extending the timeline once someone's already affected.
The tricky part is that we don't have a ton of real-world data on whether this actually works long-term. The trials are happening now because the science suggests it's possible - drugs like lecanemab have shown modest benefits in early symptomatic stages, which gives hope that intervening even earlier might help more. But there's a big gap between "shows promise in a trial" and "actually prevents disease in people's real lives over decades." You'd also need to figure out who should get treated (since many people with markers never develop symptoms) and whether the side effects are worth it for prevention versus treatment.
For people with strong family history, this could eventually be game-changing if the trials pan out. Right now though, it's still in the testing phase. The real payoff would be knowing whether a preventive drug can keep cognitively normal people cognitively normal for life, rather than just delaying the inevitable - that's the question they're trying to answer.