This is wild - apparently Woolworths increased prices on at least four everyday items during their 'Price Freeze' promotion. People are asking how that's even allowed and whether they got caught breaking some kind of consumer protection rule. Feels like false advertising if you ask me.
The thing that made this particularly messy is that they technically froze prices on select items while quietly jacking up prices on other stuff people buy regularly, so your total bill still went up. It's a common loophole - the "price freeze" label sounds good in ads but doesn't mean everything costs the same. Consumer law in Australia does have rules about misleading conduct, but whether it actually crosses that line depends on how they worded the promotion and what small print existed.
Woolworths Australia did face criticism in 2026 for raising prices on certain products while running their Price Freeze campaign, which led to complaints about misleading marketing practices. Consumer watchdogs looked into whether the promotion met Australian Consumer Law standards, though the specifics of enforcement actions depend on how the company framed the actual terms of their freeze.
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