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The really crucial thing is to rinse it with fresh water after every saltwater trip, otherwise the salt eats away at the varnish and seeps into the micro-cracks in the carbon! As for storage, avoid leaving it in direct sunlight for days on end, that weakens the resins that bind the fibers together.
I've handled quite a few carbon rods over the years, and honestly it's equipment you need to treat with a minimum of respect. Carbon is light and performs well, but it's not indestructible. After every outing, the most important thing is to rinse your rod properly with fresh water, especially if you've been fishing in salt water. Seawater gradually corrodes the guides and the wrapping, so really spend time on that. Let it dry completely before storing it, and avoid leaving it damp for long in a closed case.
For storage, keep it flat or slightly angled, never standing upright on the butt for months - carbon can warp over time under its own weight. The guides are the part that wears first: check they're smooth by running your finger over them (gently, no cuts). If you feel small scratches or roughness, that means you probably need to change them, otherwise you'll damage your line with every cast.
Avoid direct impacts and extreme temperatures. Don't store your rod in direct sunlight for hours and not in a place that's too dry or too hot either. For the wrapping and the joints, a soft cloth is enough - zero harsh solvents. If your rod starts to make noise or if the two pieces of the tip section separate slightly, a little bit of vaseline on the joints usually does the trick. It's really basic maintenance but it really does extend the life of your equipment.
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