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Are you prepping your lips before applying? That's the key - exfoliate gently with a soft toothbrush or lip scrub to remove dead skin, then slap on a hydrating lip balm and let it sink in for a minute or two before the lipstick goes on. A primer made for lips helps too, and honestly choosing a cream or satin formula instead of a super matte one makes a huge difference on dry lips 😊 If they're really parched, a lip mask the night before works wonders.

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