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What kind of perfume are you looking for - something more premium or basic for everyday use?

It really depends on what you're after. Sephora has several brands in one place and usually has promotions, especially if you have their loyalty card. Online in general you've got more choice and sometimes you catch bigger discounts on other sites like Perfumania or even Notino if you're open to international brands. The thing is, perfume is about smell, right, and you can't test it online before you buy - it's always a risk. If it's your first time with a brand or specific fragrance, it might make more sense to go to Sephora, try it out, and then check where it's cheapest. Or ask someone who already has it to let you smell theirs.

Another thing to consider: shipping. Sephora has physical stores and you can buy online and pick up, or get relatively fast home delivery. Other online stores can take longer and you still pay for shipping. If you're not in a rush, check the final prices with everything included. Sometimes it looks way cheaper until you see the delivery cost. And watch out for expiry dates on super cheap sites - perfume lasts a long time, but it's worth making sure it hasn't been sitting in storage for years.

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