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It really depends on what you watch, but Netflix with the Basic or Standard plan offers the best value for money in my opinion - you get a huge catalog and it costs relatively little if you split it with others. If you prefer European films and series though, you're probably better off with a subscription to a more specific service like NOW or similar, even though they have fewer titles. Ideally you'd try two or three services for a month and see which ones you actually watched, because honestly after a while you'll stop using them anyway.
The best solution really depends on what you usually watch - there's no one-size-fits-all answer. If you mostly watch TV series, a subscription like Netflix or Prime Video covers most of the international catalog, but if you're into football or sports in general the price goes up quite a bit; instead if you want a bit of everything without breaking the bank, maybe start with Disney+ or Now, which cost less and see if they satisfy you.
The advice I'd give is not to think about individual subscriptions: sharing the account between 2-3 people (where the terms allow) is what really makes the difference in price, much more than looking for the "cheapest" service.
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