FTX's collapse in November 2022 was a brutal turning point for the entire industry. It wasn't just that the speculative bubble burst, but it lost credibility overnight when you saw people who'd been talking about revolutionizing finance get caught red-handed in outright fraud. After that, the media stopped treating NFTs like they were inevitable, and it became easier to say out loud what a lot of us were already thinking: that selling .jpg images to strangers like they were masterpieces was kind of absurd.
That said, blockchain itself is genuinely still working for other things. Cryptocurrencies, smart contracts in real projects, data auditing... that stuff keeps existing without all the media noise. NFTs are still around too, but now it's way more niche, way less speculative. There have been attempts to give it real utility - community membership, access rights, stuff like that - though to be honest, a lot of them are still being sold as collectibles.
What happened is people cooled off. Fewer people buying because "it's gonna go up in value" and more people, if they're buying at all, actually thinking about whether they really care what it represents. The hype dispersed, but the infrastructure is still there, just way quieter and without the hysteria from a few years back. Now it's almost weird when it comes up in conversation, which I think is what surprised you most about the shift.