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There's no such thing as a "best" brand really because it depends a lot on what you're looking for and your budget. ASUS usually has solid gaming options with good value for money, MSI and Lenovo Legion are also solid picks, and Razer if you're going for the premium side. What really matters is checking the specs on the processor and graphics card, the screen quality and battery size - the brand is only half the story.
I'd say ASUS and MSI really dominate right now, but I think a lot of people forget about Gigabyte - they've got really solid gaming laptops and often with better cooling than the competition, which matters quite a bit if you're gonna play for hours on end. Lenovo Legion is reliable, no doubt about it, but it tends to be a bit pricier for the same performance. What really counts is looking closely at the specific graphics card and processor of the model, because two different brands with an RTX 4070 and i9 can have completely different performance depending on each one's thermal design.
The thing is, nobody can give you a single answer because what works really depends on the type of games you play, the resolution and fps you're aiming for, and of course, how much money you have. But if you don't mind me saying, there's a detail the others overlooked: it's actually worth looking into thermal performance reviews under load, not just the brand itself. A gaming laptop with terrible heat dissipation is going to make you regret it fast, no matter what brand it is.
I agree that ASUS, MSI, and Lenovo Legion have solid options. Now, in practice, what I see is that a lot of people buy based on specs on paper and then get frustrated because the laptop gets hotter than an oven or sounds like an engine starting up. Take time to read actual reviews from people who already own the specific model you're interested in - it's not about the brand, it's about the model. There are good surprises and bad surprises in all of them.
The real secret is actually testing before you buy, if you can manage it, because online reviews don't always match up with what you're actually gonna use. I have friends who bought from ASUS and MSI and both ended up happy, but I also know people who regretted it because the trackpad was horrible or the keyboard was uncomfortable for long sessions. On top of that, pay attention to what processor and GPU come in each specific model - sometimes a brand has an excellent laptop and another one from the same year that's weak, it really depends on the configuration.
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