I'd actually push back a bit on the idea that it's purely about placement or formula - creasing and disappearing are two separate problems that need different solutions. The disappearing part, yeah, placement matters, but the creasing suggests your primer or base isn't holding up, and that's where most people get stuck. You can put shadow exactly where it'll show, but if it's breaking down by afternoon, you're still frustrated.
The real issue is that hooded eyes create extra friction and movement. When you blink and your lid folds over itself repeatedly, regular primers sometimes just can't hang on. What actually works is using a *thicker* primer base - think of it more like a cream or putty consistency rather than those thin liquidy ones. Apply it and let it set for a solid minute or two before touching anything else. Then, and this is the part people skip: use an eyeshadow formula that's slightly grippier. Cream shadows or those hybrid cream-to-powder ones tend to hold better than loose powders on hooded lids because they've got actual binding agents. If you do use powder, pat it on rather than swiping, and consider a setting spray after you're done.
For placement, work higher than feels natural - aim for the mobile part of your lid that you can actually see when your eyes are open. But also think vertically: take your shadow slightly higher up toward your brow bone than someone without hoods would. You're essentially working with less visible real estate, so every millimeter counts. The other thing: skip overly thick application. Ironically, piling on shadow makes it more likely to crease because there's more product to move around with each blink.