I've been using cream shadows lately because they blend so easily, but by mid-afternoon they're always creased up in my lid. I've tried primer underneath and setting with powder on top, but nothing seems to work. What am I doing wrong?
The issue is usually too much product - cream shadows need less than you think, just a tiny amount on your lid. Make sure your primer is actually dry before applying shadow (wait like 30 seconds), and try using a light hand with the setting powder instead of packing it on, which can actually make creasing worse. Some people swear by setting cream shadows with a matching powder shadow pressed on top rather than dusted, since it locks things down without shifting. If you're still getting creases after that, your eyelids might just run oily and you'd be better off switching to powder formulas for daily wear.
Your primer might actually be creating the problem if you're using too much of it - a thick base layer underneath cream shadow can soften and shift throughout the day instead of locking things down. Try using just a whisper-thin layer of primer, let it set completely dry, then apply your cream shadow with a very light hand and immediately set it with a translucent powder while it's still slightly tacky. The powder creates a barrier that prevents the cream from moving around, but it only works if you're catching it at that sweet spot before it fully sets on its own.
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