What's the deal with Wendigo sightings being shared everywhere online?

I actually stumbled down a wendigo rabbit hole last winter while scrolling late at night, and honestly it's just folklore getting the internet treatment - people are fascinated by creepy mythology, especially stuff tied to real places and survival horror themes. The whole "sightings everywhere" thing is mostly repackaged Indigenous Algonquian stories mixed with creepypasta fiction and TikTok videos that blur the line between entertainment and urban legend. Once something goes viral as spooky content, more people claim to have seen it or find "evidence," which feeds the cycle. It's the same reason Bigfoot never dies as a topic - mystery + community engagement = endless resharing.