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Hotel guides are usually sold at kiosks in train stations, airports, and major tourist centers around the city. You can also ask for this information at the tourism information center or at the district administration office - they often hand out free brochures with lists of hotels and hostels. As a last resort, general reference guides like local yellow pages or city directories, which are also sold at kiosks and libraries, will work.
Printed hotel guides are becoming rare these days, so it's not really worth counting on them. But if you really need something without internet, your best bet is to ask directly at the tourist information desk at the train station or airport - they usually hand out leaflets with the main accommodation options in the city.
Besides that, it's worth checking out major museums, theaters, or even the local administration office - sometimes they have tourist reference materials lying around. In a real pinch, staff at higher-end hotels can help: call a five-star hotel, and they'll happily tell you about competitors nearby.
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