I want to buy sneakers and a backpack, but I don't want to overpay. Wildberries and Ozon have these mega-sales going on all the time, but I can't figure out where they're actually good deals and where they just jacked up the price before the discount. Are there any good offers right now?
I usually check historical prices for items using extensions like CheapShark or look at the price chart on the marketplace itself if there is one - it really helps figure out if the discount is real or just marketing. In August there are almost always some sales on sports gear, but it makes sense to compare the same shoe model across different platforms: one marketplace might have a bigger discount than another, just because the price before the discount is different.
If you're unsure about a specific item, check it in several stores at once using aggregators like Yandex.Market or Beri - that way it's easier to see the overall price picture. And yeah, old trick: add the item to your favorites and keep an eye on it for a day or two, sometimes the price drops even lower on its own.
Price tracking extensions are a useful tool, but they're not universal for marketplaces. On Wildberries and Ozon, the built-in price history often doesn't help because the algorithm can show prices specific to your account, and your neighbor will see different ones. So I check prices differently - I take a specific product and search for the same thing on other platforms like Avito, Yandex.Market, or even brand's official stores. If it's cheaper there or the price is about the same without a discount - it means the marketplace just inflated the base price.
In August there are usually summer clearance sales before the new season, so sneakers and backpacks should be on the move. But here's what I've noticed - when you see a 40-50% discount, always check the sizes. Often the popular sizes sell at regular price, and the discount only stays on rare sizes like 35 or 48. Same thing with backpacks - nice colors usually aren't discounted, only last season's overstock gets marked down.
One more tip: look not just at the discount percentage, but at absolute prices of similar items. Sometimes it's cheaper to buy a backpack from a different brand without a discount than the one that's on fire but with an inflated base price. And if you're unsure - add the item to favorites, take a week off and come back. Honestly, prices are constantly fluctuating, and often you'll randomly find a better deal a week or two later.
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