Disney's been pretty aggressive with these adjustments. The timing and amounts vary depending on which service and tier you're on - they've rolled out increases in waves rather than all at once, so some subscribers got hit earlier than others. As of september 2026, if you haven't seen a price hike yet on your account, you likely will soon enough. The ad-supported tiers definitely took bumps, but the ad-free options went up as well, sometimes even more noticeably.
What's worth noting is that Disney's been bundling things differently too. They've been pushing their bundle packages pretty hard, which can sometimes offset the sting of individual price increases if you're subscribed to multiple services anyway. If you're looking to keep costs down, bundling might actually work out better than paying for Disney+ and Hulu seperately at this point. Worth checking your account settings to see if switching to a bundle makes sense for your usage - sometimes it ends up cheaper even with the new pricing, though obviously it depends on what you actually watch.