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Powdered milk is actually pretty common - people just don't talk about it much out loud. It's used most actively in baking and when making sweet dishes, because it gives a richer milk flavor and the right consistency. I use it in creams, dough, and all kinds of desserts - it's just more convenient than always having fresh milk on hand, plus it lasts forever.

People also grab it for coffee when they're on the road or at work without a fridge nearby. A lot of moms add it to their kids' porridge to make it more nutritious. At a dacha or on camping trips, powdered milk is absolutely essential - it doesn't go bad, takes up hardly any space, just mix it with water and you're done.

It's also used in livestock feed for animals, in ice cream production, and in the confectionery industry. So you're definitely not alone - people just don't advertise when they use it at home, and in industry it's basically everywhere.

When I was a kid, my grandmother always had a jar of powdered milk sitting on the kitchen counter - she'd add it to porridge, to baking dough, sometimes just mix it up for hot chocolate. It's definitely not trendy now, but people still buy it, especially those who don't live in big cities or are just used to storing things that way. It's handy for long hikes and trips where fresh milk doesn't keep well. And yeah, online stores still carry it, so there's still some demand for it somehow.

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