Where do you find whole wheat flour that doesn't cost an arm and a leg?

I usually buy it from the local mill, it costs way less than at the supermarket and the quality is definitely better. If you don't have a mill nearby, try the bulk stores or food outlets, they have more honest prices compared to big chains. Online is worth it too on some specialty sites, especially if you order larger quantities. And honestly, if you grow some wheat in your garden it's even better ;)

That's everyone's struggle! Personally I always find it at discount stores like Lidl or Aldi, where it costs way less compared to organic shops, and honestly the quality isn't bad! Then if you can, try the local markets too where sometimes the bakers have more honest prices, especially if you buy in bulk. Oh, and a tip from someone who forages for mushrooms and knows how to spot quality: don't get dazzled by fancy packaging, whole wheat flour is whole wheat flour!

Ah yeah, the local mill is really a good option like they said above. I personally have never tried it because where I live there isn't one that's easily accessible, but I've heard from a lot of people that the prices are much lower. I'd honestly like to give it a try.

In the meantime what I do is buy whole wheat flour at discount supermarkets, like Lidl or Aldi, and usually the quality-to-price ratio is pretty decent if you don't expect too much. The white label brands cost like a euro, a euro and a half per kilo, it's doable. Then I also end up ordering it online from some bulk food sites, especially when I need larger quantities since sometimes I use flour for doughs that I test for my clients, like when I want to make healthier recipes. I usually save a bit compared to regular shops.

Another thing that could help you is checking if there are organic stores in your area that do promotions or discounts for regular customers. I don't know if it works everywhere, but from my experience they're often more willing to negotiate than big supermarkets. And if you really can't find anything convenient try posting in some local Facebook group, maybe someone else knows places that aren't so obvious.

Listen, after 23 years in retail I'm telling you discount stores really do work, but if you wanna save even more check out the weekly deals at regular supermarkets - sometimes whole wheat bread goes on sale and you pay less than at discount stores! Then yeah, if you've got a mill nearby that's gold, both for the price and the freshness, but I get that not everyone has that available.