I completed several courses on Udemy about digital marketing and they gave me their certificates, but I have no idea if employers actually recognize them here. Does anyone know if it's worth putting them on my CV or if they're just worthless paper?
It's not as black and white as "just paper or nothing." Udemy certificates do have value, but it depends a lot on the context and the industry where you want to work. In digital marketing specifically, employers pay more attention to your portfolio, what projects you've done and what results you achieved than where you studied. The Udemy certificate works more as validation that you took your learning seriously, not as an official credential that opens doors by itself.
What I'd recommend is checking directly with companies or agencies in your area that are looking for digital marketing specialists. Look at what they're asking for in job postings: if they mention specific certifications, that's where you see if Udemy counts as valid or if you need something more formal. In some countries or industries, certain Udemy courses from recognized platforms (like Google Career Certificates or Meta Blueprint) carry more weight than others. Check if there are accredited certifications in your country related to marketing that are more standard.
My advice: include the certificates on your CV, but never as the main thing. Use the space to talk about concrete projects, campaigns you've run, metrics you improved, anything tangible. The certificate is fine as support, as proof that you studied, but what really sells is showing that you know how to do the work.
The best way to know is to search for employers or marketing agencies in your country and check what they ask for in job postings - if you see them mention online courses or certifications like Udemy, there's your answer. In the meantime, what actually works is combining those certificates with a real portfolio: projects you've done even if they're freelance or for friends, because that carries way more weight than any piece of paper. If you don't have a portfolio yet, consider doing a fictional but well-executed project (a complete marketing campaign for an imaginary brand) and show it along with the certificate - that way you demonstrate you know how to apply what you learned, not just that you completed a course.
Log into answer.
