I opened a shop on Wildberries using dropshipping - I get products from a supplier and they ship directly to the customer. The marketplace commission is 15-20%, and delivery is charged separately. How do I calculate my actual profit correctly so I can figure out which products are actually making me money?
Don't make this mistake: don't subtract the commission from the retail price, but calculate from the amount that actually gets credited to your account after all the marketplace's deductions. The key thing that the previous answers missed is the hidden logistics costs within Wildberries itself: with dropshipping, the marketplace takes a commission not just on your markup, but also on delivery, which shows up as a separate line item for the customer, but the margin from it also partially goes to the platform. Check the statement for each order in your personal account - you'll see the actual transfer amount minus all percentages and fees; from that, subtract the cost of goods plus its delivery to the marketplace warehouse if that's on you. That's your real profit before accounting for returns and chargebacks.
Work backwards from the price you'll actually get after the marketplace commission. If a customer pays 1000 rubles and the commission is 15%, you'll receive 850 rubles. From that amount, subtract the product cost from your supplier and your own expenses (if any - advertising, internet, payment system fees). What's left is your profit before taxes.
The key thing is don't mix up shipping. In dropshipping through WB, it's usually included in the product price or calculated separately by the supplier, but comes out of their pocket. Check your supplier agreement to make sure they won't be charging your account for logistics. If shipping is on you - deduct that too.
Before you add products, open a spreadsheet and calculate a few items: purchase price → marketplace price → minus 15-20% commission → minus expenses → remainder. If the remainder is pathetic, the product isn't worth it. A normal margin in dropshipping is at least 20-30% of the marketplace price, otherwise it's not worth doing.
An important thing - don't forget about returns and disputes, they really eat into your actual profit :) On Wildberries, items often get sent back or customers open disputes, and the commission still gets deducted anyway, but the product doesn't come back to you (it stays on the marketplace warehouse). Plus factor in the return commission if they charge one at all - all these 3-5% take a bite out of your earnings. So when calculating profit, it's better to build in the return rate you're seeing from your store right from the start, so you don't get surprised at the end of the month.
When calculating your actual cost of goods, factor in logistics too: even with dropshipping, Wildberries charges commission on delivery and on the product separately, so look more carefully at the payment breakdown in your account. Plus keep in mind that if the item arrives damaged or late, the marketplace can partially withhold the commission or not count the order toward payment at all - it's easy to miss this in the reports and think you got the full price.
Track your products by profitability throughout the month instead of calculating profit all at once. On Wildberries, your real profit is only visible at the end of the period, once all returns, claims, and commission adjustments have been accounted for - that's when you check your personal account to see what percentage of your turnover actually stayed with you. If you see that on any product, after deducting the purchase cost, both commissions, and other fees, you're left with less than 10-15%, it makes sense to replace it with something more profitable or remove it from your catalog altogether.
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