I worked at a marketing agency for the past year and half, and we started using ChatGPT, Midjourney, and some other AI tools pretty heavily for content creation and design. I'm worried that mentioning these might make me sound like I didn't do real work, or that employers will think I'm not skilled enough. Should I list them as tools I'm proficient with, or just focus on the actual deliverables?
Most hiring managers in marketing now expect candidates to know these tools - it's become table stakes rather than a liability. The real skill isn't using ChatGPT, it's knowing when and how to use it effectively, what prompts actually work, how to iterate on outputs, and when to override the tool's suggestions. That's what separates someone who just clicks buttons from someone who understands the craft. List them, but frame it correctly: don't say "proficient in ChatGPT" like it's Photoshop. Instead, weave them into your actual accomplishments. Something like "created X campaigns by combining AI copywriting tools with strategic direction and A/B testing" shows you used them as part of a larger process, not as the whole job.
Put them in a skills section if you have one, or mention them naturally when describing projects. If you led content strategy, managed output quality, or trained teammates on using these tools effectively, that's worth highlighting too. Employers aren't worried you didn't do real work - they're worried you don't understand which tool solves which problem. Show that you do. The agencies still hiring the most talented people are the ones embracing AI while maintaining high standards, so being transparent about your hands-on experience with current tools actually works in your favor right now.
What specific outcomes did those tools help you deliver - faster turnarounds, higher volume, better quality, or something else?
I'd actually flip the framing here. Don't list them as tools you're "proficient with" like you would Photoshop or Excel. Instead, weave them into your accomplishments. For example: "Created 40+ social media assets monthly using AI design tools and prompt engineering, reducing production time by half while maintaining brand consistency" or "Developed content strategy that leveraged ChatGPT for ideation and drafting, improving campaign turnaround from 2 weeks to 5 days." That way you're showing judgment and results, not just button-clicking.
Here's the hack nobody mentions: include a brief "Tools & Technologies" section near the bottom, but frame it as the *stack* your agency used, not your personal skill list. Something like "Proficient with: Figma, Adobe Suite, ChatGPT, Midjourney, Google Analytics." Keep it short and matter-of-fact. This signals you're current without making it the story. The real interview win comes when they ask how you used them - that's when you explain the actual thinking behind it (knowing *when* to use generative tools versus when to do original work, handling prompt quality, fact-checking outputs, etc.). That's the conversation that proves you've got the chops, because yeah, anyone can paste into ChatGPT, but not everyone knows it's garbage at specific numbers or that a Midjourney prompt needs five rounds of iteration.
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