Don't buy it just for the brand or because it's "smart" - first check if there's an actual problem you need to solve. One thing nobody mentions: a lot of these apps are poorly maintained, and after two or three years of phone updates, they become unstable or completely incompatible. You can end up with a "connected" aquarium whose app doesn't work at all anymore.
That said, the real usefulness depends on your situation. If you have a tank at home and you're there regularly, a standard thermostat is more than enough - no reason to overcomplicate things. But if you travel a lot or leave the aquarium unwatched for long stretches, being able to check the temperature remotely is genuine peace of mind. Plus some systems notify you immediately if something goes wrong (thermostat acting up, power outage) instead of you discovering a disaster when you get back.
The main trap: a lot of people buy this stuff, then forget that the app is just a comfort layer. If the app crashes, you still need a backup plan - no remote monitoring, period. So before you invest, really ask yourself whether you'd feel fine without it, or if it's just a nice-to-have. And look into how long the brand you're considering actually supports their software.