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It hasn't gotten as expensive as people think; it's still pretty affordable compared to Europe or the US. You can find a decent hotel in Bangkok for €30-50 a night, street food is still ridiculously cheap (€2-3 for a good meal), and while prices have gone up a bit from a few years ago, Thailand is still one of the most budget-friendly destinations in Southeast Asia when you compare it to Vietnam or Indonesia right now.

Thailand is still cheap compared to Europe, but there's a trap that people don't mention: prices in tourist areas like Bangkok and Phuket have gone up quite a bit more than in smaller towns or inland areas, so if you only stay in the gringo zone you end up paying almost like a mid-range destination in Latin America. What does work is mixing it up: spend a few days on the beach or in quieter towns where you can still get a decent lunch for 2-3 euros, and that brings down your trip's overall average. Hotels are still affordable if you don't go looking for unnecessary luxuries, but get into local forums to find recommendations that tourists don't see on Google, because the difference between paying 40 euros and 25 for the same quality is huge when you're traveling for a week.

I'd say the problem isn't the overall cost but where you're spending your money! What's gotten pricier is resort tourism and the heavily overtouristed areas, but if you venture a bit off the beaten path (eat where the Thais eat, local hostels instead of hotels with pools) you're still spending peanuts. One thing nobody mentions: domestic flights between Bangkok and Phuket on local airlines cost almost nothing if you book in advance, and that saves you a ton compared to paying for taxis or buses. Honestly, it's still one of the most affordable destinations in Asia if you don't fall for the tourist traps.

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