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People who make a living from content creation exist, that's a fact, but it really depends on what you mean by "viable." If you want a stable, predictable income, it's rough the first few years, honestly the whole time at first. Most creators struggle before they actually start making a living from it, and plenty give up before they get there. Gotta be real about that.
It's possible if you've got something that works - YouTube, Twitch, TikTok, whatever - and an audience builds up. But it takes time, consistency, and you've really gotta love what you're doing or you'll burn out. Income comes from ads, sponsorships, subscriptions, donations... all that stuff fluctuates massively. Some months it's decent, others it's pretty thin. You need savings set aside or a backup plan.
If you're really committed, start doing it alongside a regular job and see if it takes off. Plenty of creators did that at the beginning. And it's not a judgment, it's just that you can't afford to end up on the street if it doesn't become profitable fast. The viability really comes down to whether you can handle having no stable income for a long time.
It's more viable than people think, but don't fool yourself about the timeline either. I've got friends who live off it now and it took a while before it actually made decent money - like two or three years of serious grinding before seeing solid income. The thing is you gotta have a specialty (gaming, fitness, finance, whatever) and most importantly don't count on just one platform - YouTube, TikTok, podcast, Patreon, it's better to be on a bunch of them than to have all your eggs in one basket. If you're motivated to stick it out for a long time without guaranteed income, yeah it's possible, but it's not for people who need a steady paycheck tomorrow morning.
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