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It really depends on what matters to you. Ergobag and Scooli are the big names and both have their fans - Ergobag is a bit pricier but super durable and the back support is really good. Scooli is cheaper and kids often like the designs more. Scout is also solid if you need something reliable without breaking the bank. What's important is that the backpack isn't too heavy and your child's back is really well supported, otherwise they'll hate school after just a week 😅
My tip: Go to a store with your child and try different ones on. The kids are the ones wearing them, not you, and some just feel more comfortable in one than another. Make sure the shoulder straps don't dig into the neck, the backpack isn't wider than the shoulders, and that the hip straps (if there are any) fit properly too. If everything fits right, a cheaper brand is totally fine - better to save money and buy a new one in two years than spend 200€ on something your kid won't like.
I wouldn't put too much weight on the brand - what matters most is that your child carries and tries on the backpack themselves! Ergobag and Scooli are of course solid choices, but cheaper models can also be ergonomically fine if they're fitted properly. The best backpack is the one your child actually likes to carry and that doesn't pinch or slip when you're trying it on. Some kids need a narrower back, others have longer shoulders - you only see that once they put it on!
With my kids, I've noticed that all the ergonomic features don't matter if the backpack doesn't fit properly - and that's where it really pays off to take your time when buying and have the child actually walk around in it with weight inside, not just stand around in the store. My experience: better to go with a solid backpack from a well-known brand that the kid chose themselves than the most expensive model that ends up sitting uncomfortably or feeling too heavy.
It's also important that you don't pull the straps too tight - a lot of parents do this because they think it's safer, but then the backpack just digs into the child's back even more. The best ergonomics won't help if your kid is uncomfortable the whole time. Let your child walk around with the filled backpack during the purchase and make sure the shoulder straps don't cut into the armpits and the backpack doesn't stick out above the shoulders.
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