A 10-15 bpm increase like that isn't something to brush off as normal variation, especially when you haven't changed your routine. That said, it doesn't automatically mean something's wrong either - there are a bunch of reasons your resting heart rate could creep up, and some are totally manageable.
Things worth considering: are you sleeping worse than you used to? Even subtle sleep issues can elevate your resting heart rate. Same goes for underlying infections (sometimes people don't realize they're fighting something), thyroid problems, anemia, or increased stress even if you don't consciously feel stressed. Overtraining is another one - sometimes people push harder without noticing and their body responds by keeping heart rate elevated. Some medications or supplements can do it too. It's worth doing a quick self-check on these before jumping to conclusions.
That said, a persistent jump from 65-70 to 95-100 is worth getting checked out by a doctor. I'm not saying it's an emergency, but a routine appointment makes sense so they can rule out anything like thyroid dysfunction or cardiac issues. Bring a log of your recent readings if you can - that'll help them see the pattern. Could be nothing, could be something simple to fix, but you won't know without getting it looked at.