What's the best way to do collabs with other artists on TikTok and Instagram?

First, the most important thing is choosing someone whose audience makes sense with yours. There's no point doing a collab with a mega famous artist if their audience has nothing to do with you - it'll be weird for everyone. Look for people with a similar number of followers or a bit more, and who create content with the same vibe. Follow them, interact with their posts, comment, send DMs but in a legit way - don't come across like you're asking for something for free in your first message. Once you've got a minimal relationship going, that's when you propose something concrete.

The collab dynamic needs to be thought through together. On TikTok it's pretty common to do duets, trends together or even that "react" style where one person comments on the other's video. On Instagram, you've got reels where you can both appear, or do live streams together which works really well for getting visibility. The secret is that the collab has to be something interesting to watch, not just a follow exchange - people notice when it's fake.

Work out the details: what's the theme, when to post, who posts first, whether you tag the other person in captions and stories. Once the video drops, keep promoting it in your stories, in your followers' comments, really milk it. And most importantly: do collabs with people you actually enjoy working with, because the chemistry shows and people feel that.