The energy it consumes depends directly on the watts you use, that's true. But the trick is in how you use it, not what brand you buy. A 1000W radiator will consume the same as another 1000W one, the important thing is not to leave it on all day at maximum power without thinking.
What really makes a difference is getting one with a real thermostat. There are cheap radiators without regulation that just keep heating and heating, while the ones with a decent thermostat turn off when the room reaches a certain temperature. That saves you a ton of electricity over the month, because it's not running constantly. If you live in a small apartment like you mentioned, a 750W or 1000W radiator with a thermostat working intelligently is going to cost you way less than two or three lower-power ones running at the same time.
My other tip: look at oil radiators or mica ones with temperature control. They hold heat longer, so when they shut off from the thermostat, the room stays warm for a bit. You won't notice a huge jump in your bill, but those little things add up. And obviously, close the doors to rooms you're not using, insulate your windows well if you can, because if you're losing heat everywhere, it doesn't matter what radiator you have.