The deadpan delivery combined with the absurdity of the specificity is what kills. The humor comes from someone listing these hyper-specific, often contradictory demands for a partner (like "man in finance but make it humble" or "rich but not annoying about it") in a completely flat, serious tone, as if these impossible standards are just reasonable expectations. It's funny because everyone recognizes the gap between what people actually want versus what they claim to want, and the bit just leans into that disconnect without winking at the camera.
The format works because it's relatable mockery. A lot of people - especially younger folks - have seen dating profiles or heard friends describe their "type" in ways that don't quite add up. The video format lets creators nail the pacing and facial expression that makes it land. If someone told you the same joke in conversation, it'd probably fall flat. But on TikTok, where you've got like 15-30 seconds and a captive audience already scrolling through similar content, that deadpan energy hits different. It's also become a format that people riff on, so there's an element of "in-joke" for folks who've seen a bunch of these.