Sound quality really depends on what you're using them for - if you're just listening to podcasts or taking calls, you're wasting money on premium audio, but you'll definitely notice the difference when listening to music. The bigger issue is the battery in the long run: most headphones last about 2-3 years before the batteries noticeably lose capacity, whether it's Sony or JBL. That's just how it is with lithium batteries in this format.
What often gets overlooked is build quality and ergonomics - if they don't fit right, you just won't wear them regularly, no matter how good they sound. Make a quick list of what you actually need daily (sports, working from home, commuting?), and try them on in the store if you can before you drop 200 euros.