The factory reset suggestion's solid, but here's what people usually miss: check the brightness setting while you're in a completely dark room at night. Backlights fail gradually, so what looks dim in daylight might actually be the TV working fine - your eyes just can't tell the difference without contrast. If it's genuinely dark and washed out even in pitch black with brightness maxed, and especially if the corners are noticeably dimmer than the center, that's a backlight issue. One more thing worth trying before calling Samsung: toggle the eco mode or power-saving settings off completely, since those can throttle brightness in ways that feel permanent but aren't.