Porsche cutting 20% of jobs by 2035

It's mostly restructuring for the shift to electric, not a sign they're in crisis mode. The auto industry right now is in this weird spot where traditional carmakers have to shrink their gas engine operations while building up EV capacity, and that creates redundancy. Porsche's problem isn't unique - they've got factories and supply chains built around combustion engines, and electrification doesn't need the same infrastructure or workforce in the same places. The China situation they mentioned is real though; their sales there have cooled off, so that's adding pressure on top of the EV transition.

That said, cutting 20% is pretty substantial and shows they're taking it seriously rather than just tinkering around the edges. They're probably consolidating plants, cutting middle management layers, and shifting people out of engine development into battery and software roles. Some of those job cuts might be retirements they're not replacing, but plenty will be actual layoffs. It's a painful restructuring, but it's what happens when an industry fundamentally changes - Porsche isn't uniquely struggling, they're just being public about the numbers.

The real question for their future is whether they can actually pull off making desirable electric sports cars. Porsche's got brand cachet and engineering chops, so they're not in the same boat as some legacy makers who are scrambling to figure out how to be cool in the EV era. If they nail the driving experience and styling on their electric lineup, these job cuts are just the cost of transformation. If they stumble on product, then yeah, those numbers get worse.