The toner level control chip on a compatible cartridge often requires a manual reset before first use. There's a small black tab or lever on the cartridge - you need to move it or press it to activate the chip. A lot of people forget about this, especially if the cartridge instructions were in English or just didn't get read. Check the packaging - it usually says where it is, or look for it along the cartridge edges.
If you've already moved the tab, then take the cartridge out again and make sure the protective film is completely removed (sometimes it runs really long all the way down the body), and gently clean the cartridge contacts with a soft dry cloth. Do the same thing with the contacts in the printer itself - dust or toner residue sometimes builds up there.
After that, put the cartridge back in and turn the printer off for about thirty seconds, then turn it back on. If the printer still doesn't recognize the cartridge, the problem's most likely with the cartridge itself - either it's defective or the chip's incompatible. In that case, contact the seller with a claim for a return.