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Always check the fees before deciding, because they vary a lot between exchanges and they eat up a good chunk of your profits if you trade frequently.
For someone starting from scratch, Binance and Kraken are the most solid choices in Italy - both are regulated, have decent interfaces even for beginners, and offer tons of cryptocurrencies. If you want something more Italian, Conio is legitimate and supervised, though it has fewer trading options. Young Platform is another local one that works well, especially if you don't have complicated needs.
What really matters is your use case: if you just buy and hold, any major exchange is fine; if you want to trade actively, look for low spreads and a responsive app; if you're paranoid about security (and you should be), go for someone who uses cold storage and has insurance protection. Don't put everything on one platform though, especially at the start. Diversifying reduces the risk if one of the services goes down or there are technical issues.
It depends on what you're looking for: do you want ease of use, low fees, or maybe a platform that's actually Italian and regulated?
In Italy the most reliable exchanges are mainly the European ones with a license. Binance and Kraken are the most used and offer decent apps, competitive fees and good liquidity. If you want something more local, Conio is Italian and simple for beginners, though less versatile. BitPanda and Coinbase Europe work well and are regulated. What matters is that whichever exchange you choose is registered with the authorities (CONSOB in Italy, or the European equivalent), because unfortunately there are a ton of fake platforms out there.
Practically speaking: you open an account, verify your identity (it's mandatory), add a payment method and you're good to go. It's best to start with small amounts to understand how the platform works before depositing serious money. And one important thing - don't leave all your crypto on the exchange: if you're planning to hold them long-term, move them to a personal wallet that only you control. Fees vary quite a bit from one platform to another, so check the specific costs for what you actually want to do.
If you're not already in yet, before opening a full account try using an exchange with a demo or paper trading mode - that way you see how it works without risking real money. As for actually choosing one, I'd look at withdrawal times and whether they support fast SEPA transfers, because sometimes a low fee becomes pointless if you're waiting days to get your money in the bank. Decent customer support also makes a difference when you run into a problem and don't know how to sort it out.
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