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I've been wearing a fitness band for a while now and tried out different models, so I'll give it to you straight. The main thing is figuring out what exactly you want to track. If you only need steps, calories, and heart rate, then any mid-range option like the Xiaomi Mi Band or similar will do - cheap, battery lasts a week or two, and it does the job. But if you want fancier stuff like sleep tracking, VO2 max, GPS workouts, then you're better off looking at Garmin or Apple Watch, though they're pricier and you'll need to charge them more often.
Second important thing - the operating system. If you've got an iPhone, Apple Watch integrates perfectly and syncs without any hassle. If you're on Android, fitness bands with their own ecosystem are usually more convenient, or just go with Garmin. Don't buy blind just because it looks nice or everyone's got one - go to a store, hold it in your hands, check if it pinches, see if it's comfy to sleep in, if that matters to you.
Third thing - your budget and how much you're willing to mess around with syncing. Cheap Chinese bands sometimes act up with their apps, while premium stuff works more reliably but costs three times as much. I'd say don't get the super cheap garbage, but pick something in the middle: a mid-tier brand at a mid-range price, one that's got decent reviews. That's less likely to disappoint you.
In practice, it comes down to not just what you want to track, but how often you'll actually look at the results. If you're someone who loves analyzing data, you need a bracelet with a good app - user-friendly, with graphs and history. Cheap models often have issues: step counting can be off, heart rate might be inaccurate, and the app just feels sluggish.
Also think about battery life. If you're willing to charge the bracelet every three days, you've got more options. If you want to go a week or two without touching the charger, that really limits your choices. And don't forget about the screen - touchscreen or buttons, how much info it displays, whether you can actually read it in bright sunlight. I've seen people buy beautiful bracelets and then not be able to read anything on the screen in daylight.
One more thing - compatibility. If you've got an iPhone but the bracelet only works well on Android, you'll be frustrated. Check this before you buy, and look at reviews specifically for your system.
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